Farm fresh milk pledge

The most important ingredient in future® Gradulac Gentle is high-quality Australian cow’s milk, so we treat it like the VIP it is by processing it as little as possible. We do so by crafting each batch of future® Gradulac Gentle with farm fresh milk, instead of previously processed milk powders. The result is a fresher product that retains as much of the milk’s natural goodness as possible.

By taking the Farm Fresh Milk Pledge, we’re promising to stick to this method to produce the freshest, most nutritionally beneficial products for your little ones. No matter how much extra care it takes to craft our formula from farm fresh milk, we believe that the future generation deserves it.

Farm fresh milk matters

Optimum freshness

Most formula brands use milk that has been previously processed into powder – sometimes up to years in the past. Since we use farm fresh milk in its liquid form, it goes from cow to manufacturing quicker, producing a fresher end product.

Locked in goodness

Each time milk is processed into powder, nutrients are depleted. At future®, we believe this is goodness worth protecting, so we only process our milk into powder once during the manufacturing process, instead of using already processed milk powder.

Cow to cupboard confidence

When formula is crafted with farm fresh milk, it gives you a clearer understanding of the cow to cupboard journey. With no hidden processing or storage on route, our products better maintain their freshness and quality.

Behind the scenes with farm fresh milk

Step One

Happy Cows Are Milked Where the Grass is Greener.

Cows graze on lush green Victorian pastures owned by passionate farmers. The cows are milked daily and the fresh milk is collected into refrigerated tanks.

Step Two

The Fresh Milk Takes a Short Trip to Manufacturing.

The milk is picked up just hours after the cows are milked and travels a short distance to our Australian, quality assured manufacturing facility.

Step Three

The Fresh Milk Becomes future® Gradulac Gentle.

At the facility, the milk is used as a fresh ingredient in future® Gradulac Gentle. It's crafted into powder and blended with other premium ingredients and then packaged.

Step Four

future® Gradulac Gentle Lands on Shelves Near You.
The formula is distributed to retail outlets and stocked on shelves for parents to bring home to their little ones.